First Student is the leading authority on providing safe, timely school bus service. Knowing that contracting bus services can be an in depth process for a school district, First partnered with Cincinnati motion graphics company to develop a frAmation that was informative and fun to watch. FrAmation's are LEAPframe's unique brand of animated storytelling that creates a moment of insight which allowing viewers to grasp a big idea. LEAPframe was able to resource graphic designers from its parent company LEAP a Cincinnati digital agency to design custom art for the project. Everything was hand drawn and then imported into Adobe Illustrator where it was prepped to be composted into After Effects.