Hershey's Montage


In 2017 goDutch approached LEAP Frame about doing an animated sign for the Hersheys’ retail store in New York. This project had many twists and turns but was a lot of fun to work on. In the end we created 3 different versions for their outdoor screen at Times Square as well as multiple animations for their inside screens. The full screen sign played for about a month outside before being replaced with the L shape border. The following is a montage of some of the work.


Client: Hershey's
Agency: goDutch
Studio: LEAP Frame
Illustration: Mike Getz
Animation: Ryan Woolfolk