Logic + Magic

Unicorn Promo


Wanting to generate some excitement for their Spring 2016 issue Logic + Magic reached out wanting something that would be fun to watch on Instagram. The theme was ‘search and social’ with the idea being that in today’s digital world you can’t separate the two. Kind of like a unicorn without it’s horn is really just a horse.


Client: Logic + Magic Magazine
Studio: LEAP Frame
Director: Ryan Woolfolk
Illustration: Ryan Woolfolk
Animation: Ryan Woolfolk
Story: Ryan Woolfolk & Mike Brown
Music & Sound Design: Matt Stanfield